Launched yesterday, the new Focus will be available for sale from November 2014.
It will be launched as the Titanium, Studio and Style models with other models to follow. It will been launched at or below existing prices, a first for Ford.
Never a darling of the personal leasing
industry, the focus has historically been
more company car. The new model is
aimed at the PCH market with keen pricing and base models available from launch.
It will include some new technology and improvements to existing technology. The new Focus will have self-parking on some models, using a system that they have branded as Perpendicular. That sounds interesting. The Focus is the first car to have Ford’s 2nd generation SYNC, which is claimed to have advanced on the patchy original system
The Focus was the first Ford to have Torque Vectoring. A step up from a limited slip differential, it allocates drive to the wheel which is turning slowest, which is always the one with the most grip. It will only cement the Focus as being one of the best Winter cars
The Eco-boost and efficient diesel engines are maintained in lighter, more wind efficient bodies. Fuel consumption figures, not release yet, should be good. Expect an e-Focus next year.
Finally, Ford have included a system that allows the owner to programme one of the keys to have a maximum speed, to limit the audio volume and to immobilise the car if seat belts are not fastened. Ford would not confirm but it is believed that the next generation will include speed limiting by area using a GPS