With competitors for every vehicle that Land Rover currently market getting ever better and in some cases better value, the marketing department of Land Rover has admitted after many rumours that on the back of phenomenal worldwide growth, they are going to invest in releasing more than a dozen new models over the next six years.
Land Rover’s new plant in the Midlands will not be anything like fully occupied by the Range Rover and Range Rover Sport. In fact, the plant could easily handle another 50,000 vehicles per annum.
Sales targets are of course increasing and Jaguar Land Rover has already been speaking to some of the leading car leasing companies for their views. CarLease UK, one of the UK’s fastest growing, specialise in the Land Rover product and 4×4 vehicles.
Land Rover have segregated the product into Luxury, Leisure and Utility . Falling under the Luxury, we expect the new Range Rover to be followed a new Range Rover Sport, then an Evoque long wheel base. The Evoque itself may have a cabrio added to its model range along with a baby Evoque in the pipeline.
The Leisure classed vehicle range will include a luxury Range Rover, something that was a large seller historically but missing now. A Discovery 4 is undoubtedly due followed by a hat trick of Freelanders.
A long term favourite of car leasing companies, the model range looks like being expanded rather than being finished off. Firstly a seven seat long wheel base Freelander followed by a sportier model aimed at the Audi Q5 and then the baby Freelander.
Lastly the Utility range, also available on lease deals, the new Defender. Expected in 2015, the new Defender will be lighter, more fuel efficient and even more capable. The four door pick up will be first launched followed closely by the new seven seater. The two door and a street styled two door will launch the year after.
An exciting period for a fantastic English product.