2015 has been a big year for Vauxhall with the new Corsa and Viva already launched and now the new Astra later in the year
This is a hugely important sector for Vauxhall and with the VW Golf and the Ford Focus setting the standards in terms of quality and reliability, it is crucial that the new Astra is a great car. With sales dropping away as production of the old model ceased, Vauxhall will look to the new Astra to increase its share of this sector by up to 30%
Private buyer or business car leasing?
Aiming to appeal to both markets, Vauxhall have taken the same the route as Ford, building in quality from the design stage. The interior has the same sort of feel and quality as a VW Golf or Polo, the benchmarks for this sector. From the Insignia on, Vauxhall have got their dashboard just right and the Astra, like the Corsa, uses the same layout
The new Astra has an incredible list of technology. Vauxhall have included:
LED lighting, On-board 4G hub spot
Road assistance connectivity, Software to mate to the new Apple CarPlay system
Vauxhall intellilink infotainment with apps such as Whatsapp and Skype for communication and Google maps for information/ navigation
Lane keep assist and Traffic sign recognition
With all this specification, it’s obvious that Vauxhall are attempting to put clear water between their specification levels and their competitors
Whole of life costs
Vauxhall have stage-managed their last few launches and the size of this one means that they will do the same again. Agreeing future values and bulk deals with the largest funders will give the new Astra an immediate presence in the fleet market at competitive monthly rentals. Efficient engines with emissions as low as 94g/km will assure low running costs and reduce the whole of life cost of the Astra. The business car market is a must for this car.
