The BBC is today reporting the mega-deal purchase as a “done deal”.
Mr Karp is quoted today as being extremely pleased with the deal. Yahoo have described Tumblr as being well suited to the planned growth of their company.
Tumblr is unusual in that it blends social media and blogging. It presently has 107 million blogs with over 50 billion posts. The purchase by Yahoo will bring new technology and investment at a time when Tumblr’s rivals are investing heavily in faster hosting and larger servers
Yahoo has needed a product to rival Google+ for a long time and Twitter and Facebook still dominate the market even with the mass of Google behind its own + product. Many industry analysts are sceptical about such marriages, but this is the most recent in a booming period for social media
Yahoo seems likely to incorporate Tumblr into its own services, maybe joining up with its mega-successful photo sharing site, Flickr. Combine the two and you have a real rival to Pinterest